I have a confession to make: I no longer have any self-control when I go into Whole Foods.
Today I felt like they could have used a video of me doing my shopping in there as a training exercise for advertisers, entitled “How to Make the Customer Want to Buy EVERYthing.” The secret? Put a vegan label on it and This Girl will buy it.
Like seriously, I was waiting in the express line, which is bordered on either side by a 5 foot wall of snack products, and as I moved down that aisle my arms would just shoot out left and right, grabbing whatever was nearby. So many amazing products, both familiar and new, were just staring at me, waiting to join the heap in my basket.
Included among my haul were some Primal Strips (one of my guiltiest pleasures and something I always have in my purse for emergencies) and some chocolate chip cookie dough Larabars (can’t ever have enough of those, right? Plus they were on sale for only $1!). I did manage to resist the bags of Kale Krunch, because even in my weakest moments I can’t justify paying $5 for what is essentially two bites of food. [As always, these are not affiliate links. I simply link to the products’ webpages in case anyone is curious as to what I’m talking about.]
And then I turned the corner and saw this:
Oh ye shining beacon of beauty. I think I actually stopped dead in my tracks and simply stared at it for a moment.
Quick back-story is that I first started drinking coffee during my sophomore year of college at NYU, when I would grab one of those bottled Starbucks sugar-bombs frappuccinos before my late afternoon classes on Tuesdays and Thursdays from the cafe across the street (which accepted Declining Dollars, natch).
I guess I never thought I’d live to see the day when there would be a commercially available vegan equivalent. And this thing is amazingly delicious. With 22 grams of sugar (cough), it is definitely sweet, but less so than the Starbucks one, which has 31 grams. It’s not something I am going to buy every day (neither my waistline nor my wallet can afford that), but I figured it was worth trying as a special treat and as something to share with you all. I guess I’m just really happy it exists, and that more and more vegan products are coming out every day that are every bit as good, if not better, than their non-vegan counterparts.
Case-in-point: Kite Hill’s vegan Ricotta cheese, which I finally spotted in my local Whole Foods last week (and immediately purchased of course. Have you been reading along this whole time?) 🙂
This stuff is a creamy, salty dream. Since we’re all about confessions today, I’ll tell you that I ate about a quarter of the contents straight out of the container upon opening it. I think my brain had to process how delicious it was before I could start coming up with ways to use it.
My favorite application so far is to make it into a yummy, satisfying snack with cucumbers and slivered raw soaked almonds, with a little cracked pepper on top.
Obviously it would also be beautiful in pasta. I don’t have enough left from this container to do a lasagna, but I have grand plans for one of those next time around.
If your Whole Foods has started carrying this cheese, I highly, highly recommend it. You can find it in the fancy cheese case. Yup, right next to the dairy cheeses. It’s partially off-putting and partially awesome, really.
Are you a sucker for Whole Foods too? What are your favorite new vegan finds?
Whole foods and I are like a bad relationship – I just keep going back! It’s why I’m kind of glad there isn’t one close to me!
Hahah I hear you! I can’t stay away 🙂
Oh, my gosh! My husband is going to be so excited to hear about those Cococcino’s! First off, everything from So Delicious is… so delicious. Second, whenever we see those iced Starbucks drinks that are sold in refrigerated cases, he always laments that there aren’t vegan versions for sale. Third, coconut! It is always welcome and invited to my party!
I’m eager to try the Kite Hill ricotta at some point. There’s only one Whole Foods in the whole state of Iowa, and I don’t get there very often. Unfortunately, they don’t have the Kite Hill products yet. (Although, I did try a different Kite Hill cheese in LA…) So who knows when I’ll get my chance, but after seeing your pictures I look forward to trying it!
I am one of those rare people who is actually eager to go to Whole Foods because it is so… cheap! Where I live, there isn’t any competition in the natural/health foods realm, and so our local Co-op, which is where organic produce and vegan specialty foods are most available, has some crazy high prices. (For example, a small box of rice milk is $5. A jar of organic pickles is $7. You can’t get a box of organic crackers for less than $5.) So whenever I go to a Whole Foods or Trader Joe’s, I stock up on all of those things and more.
Oh my gosh I hope you can find the Cococcino near you for David! It sounds like something you would both love 🙂
That is crazy about the prices! But I guess it makes sense in light of there not being any real competition. Still though! I actually think Whole Foods has really good prices; for example Earth Balance is $2 cheaper there than at any other store I have been to. They also have some really good sales and I’ll stock up during those. It only gets really expensive when I go without a list and end up grabbing up everything in sight (usually stuff I don’t really need–but want nonetheless!!) 🙂
I have got to check my Whole Foods for that ricotta. It looks amazing!!
You definitely should–I am obsessed!!
Pingback: Review: Vegan Cuts May Snack Box | A.Cook in the Making